Strategic Content Partner with Critter Stop Pest Control & Wildlife Removal
Strategic Content Partner with Critter Stop Pest Control & Wildlife Removal
Critter Stop Pest Control & Wildlife Removal came to us with a problem: They didn’t have any professional video assets to drive potential clients to their website, help improve their SEO, and showcase their dedication to their customers & team members. We wrote, produced, and directed a series of videos to highlight Critter Stop’s excellence of service, stellar customer experience, and commitment to enabling their team members to grow and prosper.
The Goal
Critter Stop's goals were to improve SEO and time-on-page, as well as showcase their dedication to their customers and team mates.
The Process
Our partnership with Critter Stop is on-going. For this particular series of videos we had to utilize all of Critter Stop's training materials, handbooks, and brand guidelines and distill them down to communicate them in a concise and narrative manner for the video scripts. Once our scripts were written, the next step was logistics. We produced and shot several on-site customer and employee testimonials as well as B-Roll in multiple locations, so scheduling was a challenge but one that we overcame with careful planning and constant communication.
The Outcome
Through our use of high-end customer and employee testimonials and cinematic B-Roll, we created engaging website videos for Critter Stop that augmented their SEO and led to a 48% increase in time-on-page with average time-on-page up from 1.5 minutes to 2.18 minutes. Additionally, the videos were repurposed for social media which improved their marketing channels. Our videos are assets for Critter Stop that serve as social proof of their commitment to excellent service.
