Moxie Services Case Study
Strategic Content Partner with Moxie Services
We worked with Moxie Services creating a wide array of both employee and customer-facing content such as event, lifestyle, product, educational, travel, & corporate. We worked all over the US at their headquarters in Irving, TX and Provo, UT as well as shooting in international locations such as Panama, Brazil, Mexico, Ecuador, and Iceland. During our partnership with Moxie Services, we collaborated closely with their Marketing & Communications Department, Learning & Development Department, IT Department, and Sales Department.
The Goal
The broad goals of my work with Moxie Services were customer acquisition & retention, employee engagement, and education. Our focus was on creating accessible, entertaining, and cinematic video and photo assets that assisted with recruitment, marketing, and educational efforts of the company.
The Processes
Depending on the nature of each shoot, processes slightly differed but in general, we would conduct pre production and discovery meetings. Next, we created mood boards, scripts, and shot lists. The last step in pre production was a location scout followed by scheduling & logistics. During the pre production process the necessary stakeholders were updated via reports and quick meetings. Production processes mainly revolved around achieving a certain aesthetic via lighting techniques and camera moves, and maintaining a consistent brand identity.
The Outcome
Several video and photo campaigns I worked on with Moxie Services allowed them to bolster their recruiting, marketing, and sales efforts. During my tenure with Moxie Services, they had their largest revenue year resulting in tens of thousands of accounts added to the business as well as hundreds of new employees hired and onboarded.
