D Magazine Partners Case Study
Strategic Content Partner with D Magazine Partners
We work with D Magazine Partners in an ongoing capacity to create high-impact visual storytelling highlighting their community events, educational summits, and leadership conventions. Through our work with D Magazine Partners, we create content to assist with their marketing initiatives, community outreach, and educational initiatives aimed at fostering new business and creative partnerships.
The Goal
Our goal with the partnership with D Magazine partners is to help drive marketing initiatives, education initiative, and community outreach via engaging and captivating event recap videos utilizing a combination of cinematic b-roll, testimonials, and footage captured during keynote speakers and panels.
The Process
Our process during our work with D Magazine Partners revolves around crafting engaging narratives aimed at highlighting D Magazine's specific events and the key takeaways they want patrons to experience. This involves relying on patron testimonials to drive narrative and create context to the cinematic b-roll we capture during these events. Being live events, we have to be adaptable while filming, capturing patron testimonials on the fly while also ensuring they look high end and cinematic.
The Outcome
Prior to our partnership with D Magazine Partners, they didn't utilize recap videos and were experiencing diminishing sales for their events. Through our work with D Magazine Partners, they've been able to drive community outreach through an increased social media and web presence on Instagram and LinkedIn. Our event recap videos have enabled D Magazine Partners to elevate their brand recognition and drive sales to their events through our video partnership.